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Product Innovation Accelerator

Built Environment Channel is pleased to support new and innovative suppliers to the construction industry with our Product Innovation Accelerator program. This unique program is designed to support Australian manufacturers bring innovative products to market quickly, in order to support the wider industry.

Successful applicants will be eligible to purchase a specially curated package of marketing and advertising assistance at a rate significantly under cost price.

Eligibility for this program is strictly by application only.

Built Environment Channel connects your product to 9000 industry professionals daily, where they work, while they work.

Criteria for selection:

  • Genuinely innovative product, useful for high-quality architectural projects

  • Rigorously tested and certified as compliant with the National Construction Code

  • Has been specified and used on at least one demonstration project in Australia

  • The business has less than 10 staff 

  • A relatively new business that is actively working to scale up operations

Accelerator Package:

Strategy meeting with Spec Up Consulting Architect to guide marketing strategy

(Value $1,000)

Feature in Built Environment Channel Community eDM

(Value $2,000)

Three month Built Environment Channel national advertising campaign

(Value $15,000)

Personalised introductory email to three BEC members

(as selected by BEC)

Price to participate:

Cost to be part of the 3 Month Program $7,500

Application requirements:

  • Company profile and website

  • Product description (1 paragraph)

  • Product use cases 

  • Product advantages and features

  • Reference project case study

  • Referee from project stakeholder for validation. 

“Gaining access directly into an architect’s office is priceless. Built Environment Channel has enabled Covet to reach these professionals in a passive way. Messaging on our products through this vehicle will have a great impact, with architects reaching out to us when needed, rather than bombarding them with traditional advertising.”

– Anthony Scott, Director, Covet International

BEC Product Innovation Accelerator Enquiry

Image: Lisbeth Grosmann